Why Professional Video?

Why Choose Video?

"Professional videography saves and protects life's most precious and beautiful moments--as they actually happened. And what is more important to hold precious than the sights and sounds from the most important day of your life -- your wedding day! Because the event goes by so quickly, capturing all of the activities, your ceremony and reception on video will mean your wedding will be preserved for you and your family now, and most importantly...for all the generations ahead.

How important is a professionally-produced wedding video? Suppose a friend told you they had in one hand a book of professional photos of the day your grandparents were married, and in their other hand a professionally-produced video of that same day, in full color, with stereo sound, but that you could only choose one to view and keep as a family heirloom. Which would you choose? Today, thanks to new developments in digital technology and the advanced skills of professional videographers, your choices in professional wedding videography are unlimited!

Only videotape (and now DVD with random-access) will allow everyone to relive your wedding day as it actually happened to see you walk down the aisle, to hear your voices as you exchange vows and rings, to hear and see the toasts, the music, your first dance at the reception...and the chance to preserve the complete story of your wedding. This wasn't possible in the past.

Even today, you have only one chance to be sure your wedding day is professionally captured ... just one chance to be sure all of the emotions, the love and laughter are preserved for you to share again and again. Today professional videographers have become as natural a part of the wedding as the photographer." ... from Wedding and Event Videographers' Association -- Brides Guide

THE RESEARCH SAYS .... Professional wedding videography has become more highly valued by brides, according to a recent survey commissioned by WEVA, the association for Wedding and Event Videographers.

But brides don't always realize the impact of video while planning. Consider that 54% of brides rank video as one of their "Top 10" services, which increases to nearly 80% after the wedding. For 42% of brides video is in the Top 5 services!

ALSO: Video is of more value to those who use PROFESSIONAL services compared to those who don't. Of those that used a friend or family member to video their weddding, nearly half said they would hire a PROFESSIONAL if they could do it over again. These feelings are even more pronounced among those who utilized the services of professional videographers -- as 95% think future brides should use a PROFESSIONAL. The survey showed that brides feel more emphasis needs to be on videography in the planning process.

The survey says "emotional impact" differentiates the PROFESSIONAL from AMATEUR videographer... 69% of brides who used PROFESSIONALS reported the best sample they saw moved them emotionally; while only 35% of brides who used an AMATEUR said the best sample they saw moved them emotionally. In other words, there appears to be an 'emotion gap' that is related to the quality of videographer, and the couple's satisfaction.

The survey showed that 39% of the brides used amateurs, 31% used professionals, and 30% never had their wedding taped. Of those that didn't have their weddings taped, 60% say they wish they had! (This survey was conducted in February by Breakthrough Marketing Inc. (Des Moines, IA), among 453 brides.)

A PERSONAL STORY -- I tell this story because it is sad but true ... and could have been avoided. Good friends of our family invited us to their son's wedding. They asked if we would record the event ... but eventually agreed to the wishes of a gracious relative, who had purchased a new digital camcorder. We enjoyed the wedding from our pew.

Weeks later I asked about the recording ... was the family happy? Did the recording capture the couple's love story? Quite the contrary .. they were devasted that Uncle Charlie had gone to so much work to record the ceremony, but there was no sound! None. The vows, the music, the clergy, the audience ... was silent throughout the recording. What a shame ... and it happens again and again, with different variations, every weekend. We sympathize with all the Uncle's out there ... who have to keep track of alot of details during a stressful day. We wish all brides could have the recording of their dreams... not only with sound, but a creative work of art and beauty. We wish each will set a high standard for video, and reduce the risk ... by trusting their special day to a professional!

You only get to shoot it once!