THE RESEARCH SAYS .... Professional wedding
videography has become more highly valued by brides, according to a recent survey commissioned by WEVA, the association for
Wedding and Event Videographers.
But brides don't always realize the impact of video while planning. Consider that 54%
of brides rank video as one of their "Top 10" services, which increases to nearly 80% after the wedding. For 42%
of brides video is in the Top 5 services!
ALSO: Video is of more value
to those who use PROFESSIONAL services compared to those who don't. Of those that used a friend or family member
to video their weddding, nearly half said they would hire a PROFESSIONAL if they could do it over again. These feelings are
even more pronounced among those who utilized the services of professional videographers -- as 95% think future brides should
use a PROFESSIONAL. The survey showed that brides feel more emphasis needs to be on videography in the planning process.
The survey says "emotional impact" differentiates the PROFESSIONAL from AMATEUR
videographer... 69% of brides who used PROFESSIONALS reported the best sample they saw moved them emotionally; while
only 35% of brides who used an AMATEUR said the best sample they saw moved them emotionally. In other words, there appears
to be an 'emotion gap' that is related to the quality of videographer, and the couple's satisfaction.
The survey showed that 39% of the brides used amateurs, 31% used professionals,
and 30% never had their wedding taped. Of those that didn't have their weddings taped, 60% say they wish they had!
(This survey was conducted in February by Breakthrough Marketing Inc.
(Des Moines, IA), among 453 brides.)
A PERSONAL STORY -- I tell this
story because it is sad but true ... and could have been avoided. Good friends of our family invited us to their son's
wedding. They asked if we would record the event ... but eventually agreed to the wishes of a gracious relative,
who had purchased a new digital camcorder. We enjoyed the wedding from our pew.
later I asked about the recording ... was the family happy? Did the recording capture the couple's love story?
Quite the contrary .. they were devasted that Uncle Charlie had gone to so much work to record the ceremony, but
there was no sound! None. The vows, the music, the clergy, the audience ... was silent throughout the recording.
What a shame ... and it happens again and again, with different variations, every weekend. We sympathize with all
the Uncle's out there ... who have to keep track of alot of details during a stressful day. We wish all
brides could have the recording of their dreams... not only with sound, but a creative work of art and beauty. We
wish each will set a high standard for video, and reduce the risk ... by trusting their special day to a professional!
You only get to shoot it once!